Erik explains why jumping onto the impact assessment bandwagon is the wrong way to go for corporations aiming to profitably serve the world’s consumers at the bottom of the pyramid.
Erik is an action researcher and authority on innovation and go-to-market strategies for creating and shaping new mass markets in emerging and frontier economies. He brings a unique combination of theoretical rigor with “P&L practicality” to his work, as his frameworks are designed to work in the real world of trade-offs, limited time, and constrained resources.
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