Erik has consulted to senior leadership and project teams across the Fortune 500 aiming to create new markets and drive business model innovation, particularly in emerging and frontier economies across the globe. Current and past clients include Unilever, P&G, Barclays, PepsiCo, Lafarge, Cemex, Pearson, Hyundai, SC Johnson, and Arcor in industries ranging from healthcare, banking, transportation, clean water, housing, home and personal care, to packaged foods.
Project consulting services include consumer research and market immersions, business model design and innovation, establishing the business case for new market opportunities, and rigorous piloting of new ventures.
Erik is an action researcher and authority on innovation and go-to-market strategies for creating and shaping new mass markets in emerging and frontier economies. He brings a unique combination of theoretical rigor with “P&L practicality” to his work, as his frameworks are designed to work in the real world of trade-offs, limited time, and constrained resources.
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