Drive adoption of new functionalities by integrating consumer learning and behavior change strategies into your offering and business model.
Serve low-income ‘D&E markets’ as part of your core business operations.
Theoretical rigor with a P&L practicality
Erik is a sought-after consultant and authority on innovation and go-to-market strategies for creating and shaping new mass markets. An MBA and PhD in business strategy and sustainability, he has guided start-ups, green-field ventures, and product teams in Eastern Europe, Africa, India, and South America over the past 20 years for dozens of the Fortune 500. His frameworks and tools are the product of getting on the ground and living in the very target communities and markets he aims to reach—from the post-Soviet communities of the Baltic countries, the slums of Kenya and Nigeria, to the villages of India and Ghana.
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