How Do You Create a Transformative Business Model?
Erik, together with Paul Polak of Windhorse International and Nitin Sharma of BASF South Asia, will participate in a webinar on Dec 3, 2014 from 11:30 AM – 12:45 PM EST hosted by UNDP’s Business Call to Action and Business Fights Poverty. The webinar will explore the innovation and business model challenges of profitably serving BOP consumers.
Register here: http://www.eventbrite.com/e/how-do-you-create-a-transformative-business-model-tickets-14612322851
Erik is an action researcher and authority on innovation and go-to-market strategies for creating and shaping new mass markets in emerging and frontier economies. He brings a unique combination of theoretical rigor with “P&L practicality” to his work, as his frameworks are designed to work in the real world of trade-offs, limited time, and constrained resources. 
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