Headed by Erik Simanis, the Frontier Markets Initiative at Cornell is partnering with the international development organization Sightsaversto innovate a business model that can sustainably deliver primary eye care solutions to India’s urban poor.
Erik is an action researcher and authority on innovation and go-to-market strategies for creating and shaping new mass markets in emerging and frontier economies. He brings a unique combination of theoretical rigor with “P&L practicality” to his work, as his frameworks are designed to work in the real world of trade-offs, limited time, and constrained resources.
Read the summary of a recent online chat with Erik Simanis and other experts on how businesses can work together with government to make progress on sustainability. Click here for the summary and link to the full discussion.
Erik Simanis and The Intrapreneur Lab will host a 3-day ‘Base of the Pyramid Master Class’ in Medellin, Colombia on October 6-8, 2015 for Colombian companies aiming to profitably serve low-income consumer markets. The course is offered through Comfama, with support from the Inter-American Development Bank’s Opportunities for the Majority.