Frontier Markets Initiative Partners to Address Eye Care in India
Headed by Erik Simanis, the Frontier Markets Initiative at Cornell is partnering with the international development organization Sightsavers to innovate a business model that can sustainably deliver primary eye care solutions to India’s urban poor.
Erik is an action researcher and authority on innovation and go-to-market strategies for creating and shaping new mass markets in emerging and frontier economies. He brings a unique combination of theoretical rigor with “P&L practicality” to his work, as his frameworks are designed to work in the real world of trade-offs, limited time, and constrained resources. 
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