Erik to Speak at IDB’s BASE III Forum in Mexico City
Erik will speak at a plenary session on July 1 together with Olivier Kaiser of Hystra and Luis Velasco of Promotora Social Mexico as part of the Inter-American Development Banks’s BASE III Forum in Mexico City. The BASE III Forum brings together business and development leaders interested in profitable, market-based models for delivering goods and services to the bottom of the pyramid in Latin America and the Caribbean. To register, click here.
Erik is an action researcher and authority on innovation and go-to-market strategies for creating and shaping new mass markets in emerging and frontier economies. He brings a unique combination of theoretical rigor with “P&L practicality” to his work, as his frameworks are designed to work in the real world of trade-offs, limited time, and constrained resources. 
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