Simanis to Host BOP Master Class in Medellin, Colombia
Erik Simanis and The Intrapreneur Lab will host a 3-day ‘Base of the Pyramid Master Class’ in Medellin, Colombia on October 6-8, 2015 for Colombian companies aiming to profitably serve low-income consumer markets. The course is offered through Comfama, with support from the Inter-American Development Bank’s Opportunities for the Majority.

Erik is an action researcher and authority on innovation and go-to-market strategies for creating and shaping new mass markets in emerging and frontier economies. He brings a unique combination of theoretical rigor with “P&L practicality” to his work, as his frameworks are designed to work in the real world of trade-offs, limited time, and constrained resources.
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