Join me in Mexico City on September 29-30, 2015 for the Ashoka Changemaker Leader Summit that will convene over 200 of Latin America’s leaders in inclusive business.
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Erik is an action researcher and authority on innovation and go-to-market strategies for creating and shaping new mass markets in emerging and frontier economies. He brings a unique combination of theoretical rigor with “P&L practicality” to his work, as his frameworks are designed to work in the real world of trade-offs, limited time, and constrained resources.
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