The Guardian — The Base of the Pyramid: Will Selling to the Poor Pay Off?
The concept of serving the world’s poorest four billion or so people has been popular since CK Prahalad introduced the idea a decade ago. But so far, profits remain elusive.
http://www.theguardian.com/sustainable-business/prahalad-base-bottom-pyramid-profit-poor
Erik is an action researcher and authority on innovation and go-to-market strategies for creating and shaping new mass markets in emerging and frontier economies. He brings a unique combination of theoretical rigor with “P&L practicality” to his work, as his frameworks are designed to work in the real world of trade-offs, limited time, and constrained resources. 
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