Erik Simanis will give a keynote address at a conference hosted by global cement manufacturer Lafarge. The conference, which focuses on Lafarge’s Affordable Housing efforts, will take place in Lafarge’s offices in Paris on October 9.
Erik is an action researcher and authority on innovation and go-to-market strategies for creating and shaping new mass markets in emerging and frontier economies. He brings a unique combination of theoretical rigor with “P&L practicality” to his work, as his frameworks are designed to work in the real world of trade-offs, limited time, and constrained resources. 
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