Social entrepreneuship at its best. Be part of a gathering of leaders across business, government, and the social sector exploring the business opportunities in serving Latin America’s bottom of the pyramid markets and creating social and environmental value through core business.
August 14, 2014: Ashoka Changemakers Leader Summit, IPADE Business School, Mexico City
CK Prahalad’s highly influential 2004 book, The Fortune at the Bottom of the Pyramid, challenged businesses to “do well and do good.” Through innovation and a low price/high volume sales strategy, Prahalad argued that businesses could not only serve the world’s poorest four billion, but serve them profitably. The idea had widespread appeal in both business and international development circles and contributed to a surge in public-private partnerships.
After a decade of experience attempting to put Prahalad’s vision into practice, what have we learned? Please join us for a discussion of this important topic on June 26th 2014.
Erik is an action researcher and authority on innovation and go-to-market strategies for creating and shaping new mass markets in emerging and frontier economies. He brings a unique combination of theoretical rigor with “P&L practicality” to his work, as his frameworks are designed to work in the real world of trade-offs, limited time, and constrained resources.
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