The Fortune at the Bottom of the Pyramid Turns 10: What have We Learned?
CK Prahalad’s highly influential 2004 book, The Fortune at the Bottom of the Pyramid, challenged businesses to “do well and do good.” Through innovation and a low price/high volume sales strategy, Prahalad argued that businesses could not only serve the world’s poorest four billion, but serve them profitably. The idea had widespread appeal in both […]
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