Publications

Erik’s writing brings theory down to earth and speaks to the daily pressures and challenges faced by managers. His insights, which cut-through buzz words and often challenge conventional wisdom, are found in leading management publications.

• “Profits at the Bottom of the Pyramid.” Simanis, Erik and Duncan Duke. Harvard Business Review. October, 2014.
• “Reality Check at the Bottom of the Pyramid.” Simanis, Erik. Harvard Business Review. June, 2012.
• “Getting Base of the Pyramid Projects Back to Business Fundamentals.” Cornell Enterprise. May, 2014.
• “Bringing Bottom of the Pyramid into Business Focus.” Simanis, Erik. In R. Genevey, R. Pachauri, and R. Tubiana (Eds.), A Planet for Life: Reducing Inequalities–A Sustainable Development Challenge, New Delhi: TERI Press (2013).
• “Back to Business Fundamentals: Making ‘Bottom of the Pyramid’ Relevant to Core Business.” Simanis, Erik & Milstein, Mark. FACTS. May, 2012.
• “Needs, Needs Everywhere, But Not a BOP Market to Tap.” Simanis, Erik. In T. London, & S. Hart (Eds.), Next Generation Business Strategies for the Base of the Pyramid: New Approaches for Building Mutual Value. Upper Saddle River, NJ: FT Press (2010).
• “At the Base of the Pyramid.” Simanis, Erik. The Wall Street Journal, Business Insight. October 26, 2009.
• “Innovation from the Inside Out.” Simanis, Erik and Hart, Stuart. MIT Sloan Management Review. Summer 2009.

• “Catalyzing Green Entrepreneurship in Emerging Markets.” Duke, Duncan and Erik Simanis.
• “Getting the Numbers Right at the Bottom of the Pyramid.” Simanis, Erik.
• “The Market Creation Mix: Driving Consumer Adoption of Breakthrough Products.” Simanis, Erik.