Erik Simanis in Live Chat on The Guardian
Erik in a July 10, 2014 online discussion about the reasons for success and failure in bottom of the pyramid markets with Tatiana Bessarabova (UNDP Business Call to Action), Jane Nelson (Harvard Kennedy School’s Corporate Social Responsibility Initiative), Olivier Kayser (Hystra, Founding Manager), and Emily Haves (Ashden, International Program Officer).
Erik is an action researcher and authority on innovation and go-to-market strategies for creating and shaping new mass markets in emerging and frontier economies. He brings a unique combination of theoretical rigor with “P&L practicality” to his work, as his frameworks are designed to work in the real world of trade-offs, limited time, and constrained resources. 
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